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Fred's General Mercantile

Assorted vintage items on display at Fred's General Mercantile, with hanging colanders and kettles, and retro household goods.
Assorted vintage items on display at Fred's General Mercantile. Image source: Shutterstock.com

About this destination

Inside Fred's General Mercantile, shoppers find a surprising array of products, ensuring that no need goes unmet. Whether it's fresh produce, outdoor gear, or unique gifts, Fred's stocks an eclectic mix that reflects the diverse needs of the mountain community. The store's old-fashioned charm and warm, welcoming environment harken back to a simpler time, making every visit a pleasant experience. The attached deli offers delicious, home-cooked meals and baked goods, providing a cozy spot to enjoy breakfast or lunch with a view of the mountain landscape.

In essence, Fred's General Mercantile stands as a testament to the enduring appeal of the community general store, offering a blend of modern convenience and traditional values. It represents the spirit of Beech Mountain, inviting all who visit to experience the warmth, camaraderie, and charm of this unique mountain community. Fred's isn't just a store; it's an experience, integral to making memories in Beech Mountain.

Inside Fred's General Mercantile, shoppers find a surprising array of products, ensuring that no need goes unmet. Whether it's fresh produce, outdoor gear, or unique gifts, Fred's stocks an eclectic mix that reflects the diverse needs of the mountain community. The store's old-fashioned charm and warm, welcoming environment harken back to a simpler time, making every visit a pleasant experience. The attached deli offers delicious, home-cooked meals and baked goods, providing a cozy spot to enjoy breakfast or lunch with a view of the mountain landscape.


In Beech Mountain, North Carolina, Fred’s General Mercantile is more than just a shopping destination. This charming store is situated at an elevation of over 5,500 feet, giving it a stunning view of the surrounding Blue Ridge Mountains. These mountains offer incredible opportunities for hiking, biking, and skiing throughout the year, making Beech Mountain a preferred destination for outdoor enthusiasts. Visitors often explore the scenic landscape at nearby Beech Mountain Resort, which features winter sports activities such as skiing and snowboarding during the colder months and mountain biking trails in the warm season.

Just a short drive from Fred's, travelers can also visit the famous Buckeye Recreation Center. This facility boasts a range of activities, including a playground, walking trails, and even a fishing pond. Families often gather here to enjoy picnics and recreational activities, enhancing the sense of community that Beech Mountain embodies. For those looking for art and culture, the town also hosts local events and festivals that showcase the work of regional artisans and musicians, offering a glimpse into the vibrant local culture.

When it comes to accommodations in Beech Mountain, there are numerous options to suit all preferences. Whether looking for a cozy cabin, a mountain lodge, or a comfortable hotel, visitors will find ample choices. The Beech Mountain Inn is a popular option, known for its friendly service and beautiful mountain views. Visitors to the inn enjoy easy access to the nearby scenic attractions and activities, making it a convenient base for exploring the area.

Another recommended spot is the Pinecrest Inn, which combines rustic charm with modern comforts. Guests at Pinecrest can enjoy not only cozy rooms but also the nearby hiking trails that lead to breathtaking vistas of the mountains. These accommodations make it easy to plan a full day of adventure, starting with breakfast at Fred's before heading out to explore.

Fred’s General Mercantile stands as a testament to the enduring appeal of the community general store, offering a blend of modern convenience and traditional values. It represents the spirit of Beech Mountain, inviting all who visit to experience the warmth, camaraderie, and charm of this unique mountain community. The store is a central hub that enhances the traveling experience, providing not just goods but a connection to the local culture.

With its wide variety of local products and delicious deli offerings, Fred's isn’t just a store; it’s an experience, integral to making memories in Beech Mountain. Visitors leave with more than just their purchases; they carry with them a piece of the community’s heart and soul. With each visit, travelers can create lasting memories in this beautiful mountain town.

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