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Winston Cup Museum Special Event Center

Pit crew servicing a blue and yellow NAPA Toyota Camry racecar during a motorsport event, crowd in background.
Pit crew servicing a car at the Winston Cup Museum Special Event Center. Image source: Shutterstock.com

About this destination

The Winston Cup Museum Special Event Center, located in Winston-Salem, North Carolina, is a unique and captivating destination that celebrates the history and legacy of NASCAR's Winston Cup Series. This museum, dedicated to the period from 1971 to 2003 when R.J. Reynolds Tobacco Company sponsored the series, is not just a haven for racing enthusiasts but also a remarkable venue for various events. The museum's extensive collection of racing memorabilia, cars, and interactive exhibits offers a deep dive into the golden era of stock car racing.

My wife and I went here recently and both enjoyed it. Has lots of NASCAR style race cars to see up close, which is interesting and educational if it's something you have an interest in. Knowing that guys are blasting around an oval track at close to 200 mph in these vehicles makes you appreciate the skill of the driver and danger of the sport.

Apart from being a museum, the Winston Cup Museum Special Event Center also serves as a versatile venue for private events, corporate gatherings, and social occasions. The unique backdrop of racing history and memorabilia adds a distinctive and exciting atmosphere to any event. The museum's staff is adept at transforming the space to accommodate a range of functions, from intimate gatherings to larger celebrations. For those looking for a venue with a twist of adrenaline and history, the Winston Cup Museum Special Event Center offers an unforgettable experience.

The Winston Cup Museum Special Event Center, located in Winston-Salem, North Carolina, is a unique and captivating destination that celebrates the history and legacy of NASCAR's Winston Cup Series. This museum, dedicated to the period from 1971 to 2003 when R.J. Reynolds Tobacco Company sponsored the series, is not just a haven for racing enthusiasts but also a remarkable venue for various events. The museum's extensive collection of racing memorabilia, cars, and interactive exhibits offers a deep dive into the golden era of stock car racing.


Apart from being a museum, the Winston Cup Museum Special Event Center also serves as a versatile venue for private events, corporate gatherings, and social occasions. The unique backdrop of racing history and memorabilia adds a distinctive and exciting atmosphere to any event. The museum's staff is adept at transforming the space to accommodate a range of functions, from intimate gatherings to larger celebrations. For those looking for a venue with a twist of adrenaline and history, the Winston Cup Museum Special Event Center offers an unforgettable experience.

Winston-Salem is known for more than just its racing heritage. This city, rich in history, is also home to the Reynolda House Museum of American Art. This beautiful historic estate showcases American art and offers serene gardens for a peaceful stroll. Nearby, visitors can enjoy the picturesque landscapes of the Tanglewood Park, which features walking trails, gardens, and a golf course.

For those interested in local culture, the Old Salem Museums and Gardens provide a glimpse into the early Moravian community. Visitors can explore restored buildings, learn about traditional crafts, and enjoy seasonal events. This living museum is perfect for families and those looking to dive into the area’s history.

For accommodations, Winston-Salem has many options that cater to different preferences and budgets. The Marriott Winston-Salem offers modern amenities and is conveniently located near downtown attractions. The Hyatt Place Winston-Salem is another excellent choice, providing spacious rooms and a complimentary breakfast. For travelers seeking a more boutique experience, the Graylyn Estate, a historic mansion transformed into a hotel, offers charm and elegance.

Dining options in Winston-Salem are plentiful. Food enthusiasts can enjoy local favorites at the Testa Fetta Pizzeria or indulge in Southern cuisine at the famous Sweet Potatoes restaurant. The city also offers several breweries and cafes, perfect for tasting local craft beers and enjoying freshly brewed coffee.

Winston-Salem’s vibrant downtown area is alive with shops, art galleries, and live music venues. Visitors are encouraged to explore the local arts scene at the Southeastern Center for Contemporary Art, which features rotating exhibitions from artists across the nation. The city hosts various festivals throughout the year, highlighting music, food, and arts, making it a lively destination.

With its rich automotive history and a variety of cultural attractions, Winston-Salem presents a delightful mix of excitement and relaxation for all types of visitors. The Winston Cup Museum Special Event Center serves as the perfect starting point for an adventure into the city's unique offerings, providing a memorable experience that celebrates both racing history and the charm of this North Carolina city.

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